The home decor craft market is still a strong segment in consumer markets. However, now more than ever before, consumers need a really great excuse to purchase these kinds of crafts. How to face this challenge?
Given home decoration crafts are not necessarily utility products in the whole sense, consumers need to have an emotional connection with the products in order to engage in the buying process.
What this means for designers, artisans and producers of home decor crafts is they need to go back to the basic ideas and concepts that triggered the creation of these products. The era we’re living in, demands for crafters and designers to take on their role more actively than ever.
Competition is strong and if you want to tap into online business opportunities, it’s even more important to really design unique products that reflect the collect feelings of society. Today’s designers, artisans, crafters and producers need to engage consumers with home decor craft ideas that reflect the deep needs of consumers.
Home decor craft ideas for producers include making objects that capture and reflect consumers’ unique sense of style and personalities while at the same time helping show they have a style. Even more importantly, producers need to make a personal and emotional connection by finding a link among needs, desires, and wants.
For instance, consumers today, not only want beautiful home decoration, but also to know: Who made it? What materials were used? Where was it made? Were the producers appropriately compensated? Who designed the product? Are the designs made using traditional motifs?
In addition, it’s also important to incorporate trendy ideas and contemporary looks into these products. Trends include mostly color, materials, and textures. Following trends could be very challenging.
The best way to start developing this skill is by observing color, materials, sizes, and choice in textures used in current or seasonal products on the market.
The core of following trends is looking for those aspects that embrace the collective feelings of society, and then try to incorporate those into the design and production process. So, here is a trendy idea for producers. Have you noticed that lately it’s all about sustainability and environmental consciousness?
Although, this is not just a trend, it’s becoming a new model to follow. As a result, designers and producers need to incorporate this new concept into their creations. Create eco-friendly products. This is one important trend in the home decor segment for the new millennium.
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